In need of a new image for your company, or just missing the fresh, inspiring brand? Here are some tips that should take some of that worry off your back:
1. Goals are the wheels guiding probably every human’s life and maintaining a clear picture of what your goals are is the first thing that needs to be done before choosing the best graphic design agency for your company. Be sure to know what you expect the agency to do for you, what your image should reflect. Reducing the number of options by defining your needs is the first step.
2. Get recommendations. Ask around, look for companies that resemble your ideal of marketing aspect and check their graphic designers. Always check for references though, make sure to follow reliable sources.
3. Google it. Run a Google search for the background of the agency, its previous clients and any relevant reviews. Make sure to know whose hands you’ll put your company’s brand in.
4. Respect the craft and make the designers respect your ideas. The graphic design agency provides the transition between the company’s image and the public. They will transcribe your assets into an aspect that will stand out, so be sure to communicate accordingly with them.
5. Remain within the boundaries of your budget. Have a detailed overview of what your expectations are, but also of the resources allocated for the design. However, keep in mind that quality comes with a price.
6. Expect them to come up with more than one solution. Two or three models would be ideal, while it proves very useful to have examples of alternatives.
7. Essence is most important. Does the way the agency work fit your company? Is it sending the message you want your company to express? Have a critical thinking when it comes to choosing whether to hire them or not. A good graphical design agency should provide what you demand while allowing their own style to improve the overall image.
8. Art is subjective and graphic design is a form of art. What makes art appreciated from this point of view is originality and simplicity. Be sure not to hire someone who uses the same pattern over and over again. Also, don’t get lost in the details, think outside the box.
9. Answer all the questions the graphic designers will have for you as detailed as possible. Not only will it help them build the perfect style for you, but you will catch a glimpse of what their focus is on. Then you should be able to judge whether it matches your expectations or not.
10. Time is money and deadlines need to be respected. Don’t be a constant stress, let them do their work, as long as they are punctual. Even so, if they exceed the deadline, you should move on to finding a new graphic design agency.
Finally, a GREAT image for your company is what this graphic design agency will provide, if you keep these tips in mind.