Branding is a crucial component when it comes to how other people perceive a small business, and it’s tightly linked to the number of sales it’s going to make. That’s why it’s important to devise a successful small business branding strategy that will help you achieve the goals you desire.
Without any further ado, here are the top 4 strategies that will help you on your way:
#1: Unique selling proposition
Part of the reason why people buy from you is because your products or services solve their problems. But in order to attract new customers, you really need to define what sets you apart from your competition.
The process of identifying your unique selling proposition (or USP for short) is rather simple. First, take a bit of time and think really hard about what’s the best thing you can offer. If it solves a really deeply-rooted problem a customer is facing, you’re on to a winner. And finally, you should think of a slogan that incorporates that. For example, a good slogan would be “get rid of acne in 30 days or your money back”, because it conveys your strongest selling point with a clear benefit and even includes a powerful guarantee in a single sentence.
#2: Thinking long-term
What is better than a customer? A customer that comes back again and again. These are the sort of relationships you should aim to build with your clients. If you’re not already, you should become the go-to person in the niche whenever your customer has a problem that you can solve.
For example, every region has the “guitar guy”, and there is probably one in your area as well. Whenever a guitar player needs to get some work done on his instrument, he doesn’t even think twice about who to call. Even when the competition is trying everything in order to win over those customers, they aren’t going to switch service providers, because there is an already-established trust in the business relationship.
#3: Having your own voice
It’s not recommended to act as a big corporation if you’re not and there are several reasons for that. First of all, you’re not really being honest about who you are, and people will sense it. Secondly, sometimes customers actually choose a small business provider over a big corporation because a small business is more likely to listen more closely to their needs.
And finally, expressing who you are comes off as more legitimate and trustworthy, so in other words, you will do a better job at marketing your own business if you’re just being yourself.
#4: Offering value
Engaging in price wars with your competition is an endless battle. Sadly, even if you win, there’s probably not going to be much left for you to feast on. What you should be doing is offering value which comes in the form of quality.
Being innovative, professional, and paying attention to small details will be the key that unlocks the door to success, and could very well mean the difference between a successful business and the one that fails.
These 4 small business branding strategies should make your business stand out from the competition and bring in more sales in the long run. It might take some time before you see it, but if you take action and apply what you’ve learned, you should be able to see some success eventually.