A lot of business managers don’t understand how important search engine optimization is or what potential their business would derive from search engine optimization. It is surprising that some business managers don’t even know what SEO is all about. For some that have some knowledge of search engine optimization, they understand the benefits their businesses could possibly derive from investing in SEO.
SEO is a necessity, not an option for any serious business online today. The assumption that search engine optimization is dead as some people with limited knowledge say, it’s all lies and the truth still remains that, SEO is the key your business needs to unlock the growth your business desire.
Below are the 7 reasons why your business should invest as much as possible in search engine optimization:
1. SEO is still alive and works
All the white hat techniques that help rank your business website on some particular keywords still work perfectly. In fact, SEO has become more effective than ever if all the right things are done. The benefit is high organic traffic to your website which in a long run help rank your website in search engines and increase your sales and revenue.
2. It won’t stop working as far as I know
Search engine optimization will continue to be effective. It’s like thinking Google won’t work someday, which is almost impossible to think of in 200 years from now. The fact is that search engines are developing more and more with new search features like voice and video search. YouTube has become the second biggest search engine so as the voice search is also getting more popular and people are loving it. The earlier you start working on your SEO the better for you and your business.
3. It is most cost effective
SEO is still the most cost effective form of internet marketing compared to PPC, Google AdWords, Email marketing, or purchasing leads. It is proven to have a higher ROI more than any other form of internet marketing. The strategy is like long term investment that keeps improving your online presence and revenue. Your business will benefit so much from it more than any other marketing tactics present today.
4. SEO holds the highest percentage of your market share
Search engines hold over 85 percent of your market share. Most people search online before making any purchase of goods and services. And this search request is said to be increasing as more people are able to use the internet now from their mobile devices. The least you could do is to make it harder for your potential customers to find your business online. For you to stay competitive online. You need to own a good share of the market and the only way to acquire this is search engine optimization. Be smart about it and make the right decision for your business today.
5. The rise of Mobile users on the internet
Recent results show that mobile search requests have surpassed desktop and laptops search requests. Due to this development, Google has made mobile optimization a ranking factor for websites. These numbers will keep growing as more people are able to access the internet on their mobile devices which are always handy and easy to use. This is another good reason why your business needs SEO. This has also proven to be very effective for Local SEO.
6. Boost your business with content marketing
Having quality and unique content on your website means a lot for your business. This is because recently Google started paying a lot of attention on content. Not having quality content on your website will affect your ranking as Google use this as a criterion for ranking your keywords and website. Google algorithm updates bring about new changes and these are the things that matter. Get your content straight and social media indicators right.
7. Your competitors are already doing it
You may not understand why your competitors are making more sales and expanding more than you. The secret is that; they have already started SEO before you. Is not too late, start today and continuously work had to outrank them. Also, remember SEO is not an ending process. You need to continuously work on it to maintain your positions on your keywords otherwise, your competitors will take over you.
Hopefully, you will learn one or two things reading this article. I advise you to start taking your SEO serious if you really mean well for your business.