Gone are the days when people would turn to local newspapers to find the upcoming events in their cities. To get registrations rolling in, a contact for media request was designated earlier, some engaging press releases were created and few paid advertisements were done. The advent of internet and social media has replaced the conventional ways of event marketing. Today people look for event information on search engines and social networks. To make sure that the event is worth attending, they turn to social networks to listen to what other people have to say about the event.
Social media has changed the way people collect information. This makes it very important for event planners to leverage Social media along with their traditional tools to reach potential attendees. All event marketers need to understand the social media(SM) landscape, identify target audiences’ interaction platforms, and develop a relevant social media strategy to boost event awareness and increase participants.
The rapid growth of social sites might seem overwhelming at times but it is great for the event industry since it provides access to millions of people at your fingertips. There are many benefits of using social media for event marketing. For example:
- Better Engagement
- Reach to Large Audience
- Decide Event Topics
- Improved Event Planning
Social media is a huge opportunity for event planners to network with industry experts, influencers and scholars. People usually engage with each other through SM before and after an event especially if it has a large audience. The event organizer must enable, participate and encourage such engagement, as this will result in a more meaningful participation and dialogue during the event.
Facebook has 1.28 billion monthly active users, Google+ 540 million monthly active users, Twitter 255 million monthly active users, Instagram 200 million monthly active users, LinkedIn 187 million monthly active users and YouTube has 1 billion users. 6.7 million people blog via blogging sites. If you promote your events on SM, you are assured of better attendance. Moreover, you can mobilize your registered attendees to use their social networks to invite colleagues/ friends to register for events and conferences.
If the event marketers closely monitor their business related discussion groups on LinkedIn or brand pages on Facebook, they can clearly understand the topics and information people are interested in and talk about. This will help them select user specific topics and make their event more valuable for the attendees. Speakers too will be better prepared to customize their message or presentation if they are aware of the preferences of their audience. They can also check the attendees’ feedback about their presentation on Twitter, Facebook, or attendees’ blogs and incorporate changes if needed in the future.
Social media drives everyone involved – attendees, speakers, staff and the event planner – to perform their best. Social networks empower the attendees to become reviewers or critics of the events. They can easily publish their feedback online. This can build or destroy the reputation of your event and organization. SM offers a huge opportunity to improve online reputation. Simply hearing feedback from the attendees and making changes accordingly can help plan better events in the future. Speakers and staff too can use the feedback and engage their attendees on a deeper level.
The above benefits make social media indispensable in today’s event marketing world. To make sure that your social media efforts help you meet your goals, it is important that you engage effectively across all social media platforms. The CanOpener is a recognized SMM agency that develops and executes SMM strategy to promote local festivals, events and conferences. We develop event marketing strategy specifically tailored to your event goals, and monitor social media activity on Twitter, LinkedIn, Facebook, Google+, YouTube and others.