Branding has become a popular topic among businesses in recent years, but it has been around for decades. Everyone with a business has heard the term “branding”, but there are quite a few definitions to this common business term. Some view branding as simply coming up with a logo while others may think of a slogan. Branding does involve designing a logo, but it also involves associating certain feelings with a brand.
Leading marketing agencies specialize in helping businesses discover a brand, and then give them the advice that they need to keep that brand and build a loyal client. These popular strategies are some of the techniques used by leading agencies.
Before you and the marketing agency that you hire, starts to build your brand and design a logo, they will often have a consultation to develop a brand strategy. This brand strategy will consist of everything that you want for your business to represent. For example, an organic spa should represent relaxation or holistic healing. This is an example of branding.
Branding will let consumers instantly know that a product is from your company. Then, they will know that the product is of high quality, and that it is from a business that they can trust. Your brand strategy will encompass everything that you need to do to make all of this happen. Keep the next points in mind when considering your brand strategy.
When consumers think of specific brands, they may feel like they can trust them, or they may feel happy. This is the result of branding. Certain designs and colors that go into logos instantly make consumers think of fun or of professionalism.
Your logo, slogan, website design and everything else that consumers will see should portray the same image that you want for your business to portray. For example, if you own a business that sells toys, you would not want a brand that appears professional and otherwise boring. It should fun, full of life and colorful. Your website, logo and slogan should also be fun and colorful.
Many well-known brands today give the same type of product with consistency. For example, when a new Disney movie is released, it is a general assumption that it will be a nice, family oriented movie that the entire family will like.
Consumers also report that they like to see logos placed in the same spot. For example, if a logo is typically off-center and to the left, consumers want for it to stay that way. It should not randomly be centered. Consistency is key to building loyal customers, particularly those that are not fond of change.
Emphasize Strong Points
Leading marketing agencies encourage business owners to focus on their strong points. Every business has a strong point or two. For example, a small family owned business may want to focus on being a local, family owned business. Other examples of strengths for business owners to focus on when branding include:
- Friendly staff
Some of these are pretty basic, and any business owner can use them. The thing is, once you start to build a brand, you have to follow through to build the loyal clientele that you want. If your web site is centered around honesty, it is important that you are honest.
Building a brand for a small business can be complicated. SEO companies make money for helping companies build a brand while other small business owners simply take it step by step and slowly build their own brand over time. There is no right or wrong way to build a brand. As long as you follow the key points in this article, your company will have a brand that your customers will grow to trust and love.