Most folks do not understand how to develop a digital marketing strategy, although they know that they need one to build an online brand. A halfway attempt is not helpful to your business, so following are some quick guidelines to give you a bit of direction.
Why have a digital marketing strategy at all?
This is simple. We are in the digital age. From websites to QR codes on smartphones, our information is digital today. As the internet continues to grow and search engines play a more important part in our lives, it is crucial that you make sure that your organization incorporates digital marketing into the marketing mix.
Surfing the web has gone from home PCs to laptops to tablets to smartphones in a very short time. Each of these are utilized on a daily basis by people looking for what you have to offer. If you have a big, slow-loading website that does not convert well to mobile devices, you are missing out on a large segment of the population who are a part of your market. A quick fix to this issue is a premium theme on the WordPress platform that resizes based upon the viewing device. (There are other CMS platforms, but WordPress is the best known and my own personal favorite.)
Unique and valuable content that gives your visitors what they are searching for will go a long way to building your business. If you trick them into coming to your site for one thing and then try to sell them something else, they will hit the back button immediately. Deliver what you promise. Well written content adds value to their experience. Don’t neglect the spell-checker or grammar checks either. Be professional.
- Know your target
How can you aim for success if you don’t have an identified target? You can’t. If you say that your product appeals to everyone and the world is your target market means that you don’t know anything about your product or how to sell it. Everyone is not interested is what you have on the internet. Realizing this will help you figure out how to get those who ARE interested to your website. Once there, you can convert these visitors into paying customers!
- Measure your success
One of the most important things you can do is to monitor your success (and failures). Using a product like Google Analytics will tell you how many visitors you are getting, where they are coming from, how long they stay, which sites they visit and keywords that they are using to find you. When a new search term comes up, you can tailor your site by adding a new article to get more visitors using that search. Growing your business is all about knowing where you are so you can keep moving forward.
These are some basic suggestions to help you build your audience in a positive direction. It’s not an overnight things, relationships take time.
So, ask yourself: Is your business worth a little extra effort?