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If you have ever made an attempt at optimizing your own website for the search engines, you realize that’s it’s not an easy task. However, SEO is important if you want your website to have any visibility on the web. If you aren’t optimizing your site, you can be assured that your competitors are and that’s why they are beating you in the online world. It’s up to you to get your site ranked in the search engines, it’s not going to happen by itself.

However, before you tackle this job, it’s important to understand the ins and outs to SEO. The more you know, the easier it will be to utilize all the tools available. In short, SEO is simply the process of getting a website to rank higher up the search engine results for a given set of keyword phrases. It’s a way to build traffic, up your page rankings, and get a reputation that will make others trust you.

There are two kinds of SEO, onsite SEO and offsite SEO. Onsite SEO is all of the work you do directly on your website in order to optimize it for the search engines. This relies heavily on the usage of keywords related to your business or industry.

Granted you can think of a ton of various keywords related to your industry, but if competition is extremely high for those keywords it may not help. You also have to consider the amount of search volume each keyword gets. Essentially, you have to figure what keywords are going to bring you traffic that have a lower amount of competition.

Keyword density is also very important. When you are working everything out with your website, it’s important to use the appropriate number keywords. It doesn’t matter if it’s the content of the site, the menus, links, titles or META tags, every area is important. If you use the keywords too little your site won’t be seen as relevant, but too many will look like SPAM.

If you hire a good SEO company, you can leave this in the hands of a professional. They know how to make your business a success.

Even more important than onsite SEO, is offsite SEO. This is where you create a network of content and links pointing back to your site. It allows you to build various ways for visitors to reach your site without always needing a search engine. However, when you utilize these places it’s like having another site tell the search engines about your site. So the more you have, the higher your site will rank.

There are many ways to produce a good link building strategy, but SEO companies know the specific ways to make it work faster. What could take you months or even years could be done in a quarter of the time with an SEO helper.

There are hundreds of ways to build backlinks to your site. Most people today take advantage of article marketing and social networking, although both have pros and cons. The benefits from taking this route is you’ll be able to drive targeted traffic to your site, and build up links with your own resource boxes. Eventually you will be considered an expert in the industry as your reputation begins to build.

With social networking, you can directly get in touch with members of your niche community that share similar interests or are already interested in businesses like yours. This is a great way to find interested prospects and to get the word out about your site.

In the end, you just have to understand the timeline to success if you do it alone. The fact is, there are tons of people who quit instead of following through. The primary reasons are not having enough understanding of SEO, and having to spend too much time doing it themselves. So consider the options you have available, because a search engine optimization service could be your best investment.

Source by Jeff Gugenbaucher