Digital signage has become a very effective medium for many businesses looking to market, advertise, and communicate to consumers. It’s an investment that many industries, from retail to food, need to consider carefully in order to get the best out of the technology. Businesses need to think about their digital content along with the infrastructure that will deliver that content effectively. Moreover, choosing an electronic signage system has to be based on the functionality, the application, the manageability, and, of course, the budget. One of the more critical components to this system is the digital signage player. How do you choose the right one for your business?
Once you’ve determined the digital content and the infrastructure required to deliver that content, you need to look at the hardware specifications. There are plenty of digital signage players in the market today. The most expensive players are designed for advanced signage systems, which are generally used for large-scale deployments. When you’re looking to use this type of infrastructure, you’ll need a fully integrated electronic signage media player that can be connected to industry standard screens such as LCD displays, billboards, plasma, projectors, and other displays.
You might even want to consider a solid-state player with PC-class performance. This type of technology can allow you to display live HDTV broadcast and use HTML5 for content development. Both are, incidentally, top trends at the Digital Signage Expo this year. This is because live video feeds attract and retain customer attention for longer periods while HTML5 is considered to be one of the best content development tools that can deliver engaging content.
If you’re in the restaurant business, you can now rethink your static menu displays and consider installing digital menu boards for all your stores. You’ll want a player that can connect to your network so that it can be administered remotely thereby eliminating the need to have a dedicated server for each store. Ideally a fan-less model and solid state for greater reliability, and by being able to be central-controlled it reduces management time whilst still allowing your menu boards to display different content in every outlet.
The player is but one of many components in your digital signage system. The main thing to remember before embarking on a selection of electronic signage players is to determine your goals and objectives for the signage project, to define the content, and to decide on the best infrastructure to deliver it to your market. Whether it’s using the latest commercial LCD to stream videos using a player that supports multiple media (e.g., Flash, MPEG 4-1, DivX, AVI, etc.) or adopting state-of-the-art systems that use players designed for scalable and multi-screen options, ensure your investment by considering your choices carefully.