Free website templates tend to be a very attractive option when you are trying to create a website on a limited budget. Professional design will usually cost a lot and it will divert funds from other important elements connected to website development and optimization.
Although they sound like a good option, free templates are inappropriate for some highly specialized projects. You should also do a lot of research to discover the most appealing design.
To decide whether you can rely on a free template for web design development, you need to examine both the advantages and shortcomings of this opportunity. Some of these aspects tend to be quite obvious but others are overlooked when a project is getting discussed.
The first benefit is the most obvious one – you will be saving a lot of money you can dedicate to the marketing and optimization of your website. Hiring a freelance designer or a web development company can be a quite expensive endeavor.
In addition, templates have professional and very modern appearance. Even the free templates are created by professional designers, which means you will be eliminating the chance of having a website that projects an amateurish attitude
Web design templates are search engine-friendly. The navigation and the visual elements are created in a way that enables search engine crawlers to go through a website and index all of its content.
Free templates, however, often lack the originality and the freshness of website design that is created exclusively for the needs of your project. You will discover dozens of templates that look almost the same. Such a decision will be detrimental when you are working on brand awareness and recognition.
The free template will also be inappropriate for some more specialized and complex projects. If you are considering specific functionalities, you may have to rely on the services of a professional designer or website developer.
Most free templates will also present some quality problems. Although they are a good option for someone who is just getting started in the website development world, they will be a big no-no for a business that is trying to establish a solid web presence.
Website development comes with numerous opportunities. You can put together a great web project even if you have limited resources to spend on it. Careful planning and examination of all the options is the only way to take an appropriate and satisfying decision. Know what you want and you will be capable of finding the best way of making it happen.