Insurance is a very competitive industry. The millions of people all over the world who need it and are required by law to get it is a vast market, and you should make sure that you do all of the necessary steps in order to try and get an edge over the rest of the competition. Having a website for your insurance company is a great way to be able to spread your name and create a brand for yourself, but you need to make sure that this website will make them stay. The average attention span of an internet hopper is five seconds. If, in five seconds, they do not find themselves attracted to your website, they will most probably move on to another one. A large percentage of web surfers will even judge an insurance company based on the insurance website templates used in the design.
Design is a very powerful tool that you can use to make sure that you not only hook potential customers into paying more attention to your website, but also will raise the chances of your turning that web surfer into an actual client. The problem with many insurance website templates is that they are very widespread, and if you use a template that is especially popular, then chances are that you are going to end up with hundreds of other websites that use this exact same template. You will then be unable to create a unique identity for your brand, because in the eyes of the web surfer, you are just like those three other insurance companies that used the exact same insurance website templates.
What you need is a fully customized template that actually says something about you and your company’s identity.