The question, 'how often should a company dispatch its HTML newsletters?' keeps popping up all the time. As always, you will not find a universally acceptable answer to this question. However, you will come across plenty of information to help answer your dilemma on the Internet. How often you should send emails can not be based on any empirical evidence. It depends from person to person. For instance, one company may claim that sending out their newsletters more than once a month may not be a great idea. While, another may say one per month is certainly not enough. Essentially, you must understand that there is no hard and fast rule regarding how frequently you should send your email newsletters. You should find your own fix.
Basically, the newsletters that you send should be of some value to your client. In other words, how frequently you should send your HTML newsletters, will depend on the content you incorporate. First, you should have decided before hand when you want to release your newsletters to your audience. Start by preparing a list of the kind of email newsletters you intend to use to communicate with your clients or other companies. Clients like to read newsletters that are informative. You should also be sure to commit to producing HTML newsletters at preset time intervals. If you are not sure of your commitment, then it might be a better option to reduce the frequency of your newsletter.
It is very important to speed up your work rate. However, in the process, you should not over commit or bite off more than you can chew. Sending HTML newsletters is a very important aspect of your business. However, do not let it become the one thing that ruins all of your other plans. As mentioned above, it is a good idea to compile a list of the newsletters you intend to send to your clients. You can decide on the different types of newsletters by consulting your clients directly. You can also ask them to subscribe to a particular kind of HTML email from a list. In doing so, you will let your clients decide what sort of HTML newsletter they want and when they want it.
You should be able to develop a good rapport with your clients. They should not have any doubts regarding your credibility. This route may be a little long and comparatively tedious. However, you can expect rich dividends from it, with the passage of time. This is one of the most important aspects when carrying out a marketing campaign through email HTML newsletters. The general email categories can be Newsletters, Emails for promotion, client surveys etc. When it comes to marketing through email HTML newsletters and how often you can send them, it is better to have a flexible approach rather than trying to follow some rigid rules.