The amount of visitors that your website is getting every day, week, or month is an important performance metric that you should definitely be keeping track of. Unfortunately, not many of us get the amount of visitors that we really want especially when our website is relatively new.
Here are some of the best ways that you can increase the amount of visitors that you get to your site …
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing your website for certain keywords in hopes that search engines (such as Google, Bing, Yahoo) will rank your website higher on the results page when someone searches for your keyword.
There are many different approaches to SEO, nonetheless it's a complicated way to promote your website and if you do not have experience you might need to hire a professional SEO company.
Social Media Marketing (SMM)
Social Media Marketing (SMM) is one thing that pretty much anyone can do if they have a bit of time and patience, it involves marketing your business through the means of social media sites such as Facebook, Twitter, YouTube, LinkedIn, and others.
Surprisingly this is a method that is under-utilized by business owners, the improvement that SMM can bring really is quite something that you'd be pleased about. Getting started is as easy as creating social media profiles for your business, promoting your content, and sharing others.
Pay Per Click (PPC)
The methods listed above are more aimed toward long-term results, Pay Per Click (PPC) is a method that might cost more money and the results will be shorter-lived but if you're looking for fast results then this is the method for you.
There are many PPC outlets that you can utilize, the most popular one being Google AdWords. This involves creating a small ad for your business, which is then listed on certain results pages when someone makes a search on Google, it could also be found on certain websites utilizing Google AdSense. Essentially, every time someone clicks on your ad and goes through to your website you will be charged a small amount of money. The amount will depend on multiple factors but you can always set a daily budget so you never go over your limit.
There are so many ways to bring in new traffic to your website, we have discussed some of the best and most popular methods above. However, do not limit yourself to these, your business is unique and so your traffic channels should also be unique. Think about your business and where your customers might be – go there!