Magento eCommerce website development has seen a revolution in the recent years with the number of extensions that are made available to help customize the store and tailor it to suit your marketing needs. These Magento extensions help modify your online store to create exemplary shopping experiences for your customers. Some of these extensions are available for free and some paid – but all of them add some value to your website.
So, with thousands of extensions to choose from, how do you know which one will benefit your store? How do you decide which one to purchase or try for free?
Here are a few pointers that will help you make the right decision:
Define your purpose
Magento is a feature rich platform that provides all the basic functionalities that an eCommerce store requires. However, your store might need some specific features to run a sales campaign or a discount offer or holiday gifts campaign etc. This is where extensions come into play. Well, some extensions are offered on Magento Connect by the company itself. Some other interesting extensions and Magento customizations are offered by other web development companies. Well, you can select the right extension only by defining what exactly you need. Define what your online store wants and then go out in search of the right extension.
Get to know the extension
Once you know what you want, shortlist a few extensions by different providers, or even better, get one custom built for your website. This could be easily achieved by hiring professionals from a Magento eCommerce website development company. Well, get to know the extension and its features.
Try it out for free
Many providers give you a ‘trial’ period for free. Some of the extensions are free too! So, if you are in doubt, try it! Try it in a test environment t understands how it works and match its features to your requirements.
Check out the functionalities
Along with every extension, you get a long list of its features, functionalities and what it can or cannot do. Read the instructions thoroughly and make sure that you know what you have purchased. Study the functionalities that are documented.
Read customer reviews
The best input you could get about a product is through customer reviews. You can easily get these from the websites where you download them or from social channels like Facebook or Twitter. Well, everybody’s experience with the product is different and there are several other dependencies such as the environment in which they are installed etc.
This is a very important point. Make sure that you purchase from an authentic source. Research and check out the provider’s history. The Magento market is very competitive. So make sure you buy products that are tried, tested and have a good review.
Well, Magento eCommerce web development and customization is getting popular by the day and many online stores resort to extensions to build a store that can give their customers a great shopping experience. Make sure that you choose the right extensions and add the right features for the success of your online store!