Branding is not a new concept in the business or entertainment sectors. Companies create branding strategies to reach out to their customers, improve their image within their industries. This goes the same for entertainers and celebrities worldwide. Networking should be no different. Savvy networkers can use branding as a mechanism to expand their efforts, become well-known in their industry and achieve their goals for success.
Listed below are important tips for identifying your brand and using it to connect and build a strong network.
The definition of branding according to online resources is: the entire process of creating a unique name and image for a product (goods or services) through ad campaigns with a consistent theme. Whether you are a student, professional or entrepreneur, effectively utilize branding in your activities.
So often, it is easier to emulate famous and successful people within your industry or careers. Although that is good, it does not support the above definition of branding. Individuals and organizations should take the time to create a unique name or image. Find the value of the service or good which you or your company is offering. Separate yourself from competitors or colleagues. This differentiating process can put you in a spotlight for positive attention. Then, begin to formulate a marketing and promotion strategy behind your new name or image. Write down a clear description of what your message is and how you plan to communicate it to others or your group.
Second to None
Now that you have clearly identified your unique image or name the next step is to be the best in your class. See excellence as a target to achieve. As an individual, focus on your professionalism and follow-up system. Be aware of your words, actions and how you relate to others. Get feedback from others on your presentation and communication styles. There should be a clear, concise and meaningful message which you relay to your brand. It should be obvious exactly what you stand for within your sectors of influence. The important key here it to be at the top of your game.
As the above definition explains, the brand needs to be consistent. Do not alter your brand or image. Once you have established it, stick with it. Consistently changing your image produces confusion and weakens your brand. It can build a lack of trust and integrity among potential and existing colleagues and clients. It may also affect the way and the frequency of how people recommend you. Make it a point to be aware of your brand delivery and consistency as you are networking and connecting.