There are a lot of people who try finding an answer to what is SEO and what is social media. There are even people who look out for a relation in SEO & SMO. First defining what is SEO, it is Search Engine Optimization and it ensures that a particular website is easily accessible to all the popular search engines. In other words, it can be said that SEO is a method that augments the chances of a website being found by major search engines. If you are still thinking what is SEO then keep this in mind that when you use a certain search engine for getting some kind of information, you generally click on the website that has a higher ranking on the search engine. This is what is done by SEO. SEO helps in ranking different websites on major search engines by working on the keywords that need to be targeted for more and more users to use the website. So, the higher the ranking of a website among search engine results, the greater are the chances of the website to get higher traffic that can eventually convert into sales.

What are the Major Components of Search Engine Optimization?

People who are in the lookout for an answer to what is SEO, have successfully found that SEO has greatly evolved in the last decade and it continues evolving with great results. SEO encapsulates a specific set of activities and skills that make a very important component of online marketing, there are several small components used by SEO and they include optimization, marketing strategy and analysis.

What is Social Media and Social media Marketing and Optimization?

What is social media? SMO optimization also called SMM is an effective tool that helps a business in getting a definite identity which reaps the benefits of success. It is an assimilation of websites possessing a community of different people having similar interests allowing its members or users to communicate and network on different topics. Now if you want to what is social media and the most popular social websites then they are Digg, Squidoo, MySpace and Facebook. There are other popular social media websites currently online. SMO is however very different from the technique of traditional marketing. People who know what is it, are well aware of the fact that SMO or marketing does not involve banner advertisements or other commercials for convincing users. Instead, it sells by the recommendations made by others having similar interests.

The Interaction of Social Media and Search Engine Optimization

If you are keen on understanding the relation in SEO & SMO then it is important for you to know that companies who want to have a say in the industrial world or the ones who are looking for good ranking on major search engines are genuinely dealing with their SMO aspect in order to gain huge success. Possessing a profile in the social media websites has become a necessity for companies these days as it helps in publicizing the company and is creating brand awareness. SMO is one of the greatest tools that can be used for getting noticed on the social media. The interaction or the relation in SEO & SMO is also very important to understand. Both SEO and SMO can effectively be used for driving traffic to a particular website and this in turn can help in generating good leads in business. SEO should be started first for ensuring first page visibility and then SMO should be used as it can help in creating good web presence. All in all, it can rightly be said that the perfect combination of SEO and SMO is very important for the success of any online business.



Source by Prem Nath VS