In last one decade, many E-commerce websites have mushroomed on the internet- front. The main reason being, the busy lifestyles of people where they are not left with time to devote for shopping or going to malls for some specific product. Whatever time they get, they want to spend it with family and in leisure activities. That’s why, the demand of e-commerce websites has increased a lot.
As E-commerce website market grew by leaps and bounds, so did those website designing companies which saw great upsurge in their business. They had expertise in making dynamic and user- friendly websites. In today’s time, traditional way of doing business has become obsolete. Customers do not want to walk around from shop to shop and neither had they time and energy to go through every product in the market with all the details at one place. E-commerce websites has solved this problem with a great deal of convenience. Now customers can see all the products and get every detail related to them at the click of a button. But on the same hand, it is very important for these E-commerce companies to create a user- friendly and easy website which can cater to the needs of an E-commerce websites.
Types of Websites
Though there are different forms of websites but in short, one is Content Management System or CMS and another one is Customized Web Designing.
CMS (Content Management System) Ecommerce Websites
Content Management Systems like Joomla, WordPress, Magento have gained huge popularity as it comes with the ready-to-install template with website builder administrator panel. Using any of these CMS, ecommerce website can be developed quickly and so these are available at cheaper prices. But such websites lack customisation and need upgradation on the new version released by developers. Also, these CMS are developed with many features, which may not be used by client/website owner, which make website heavy and slow to load. So, it is cheap but not very durable and these kinds of websites are heavy. Apart from these all, adding any further feature can be problematic for these kinds of templates, if plugin or component is not available online. CMS website designers may not provide customised components.
Customised Ecommerce Website
Companies which are professionally involved in website designing, know that a web page for an E-commerce website should be light and fluid in nature. Also, it must be secured and free from all kind of internet threats like hacking etc. A customised website using the programming language like PHP or.Net are considered very durable and high performing. Reason being, such websites are developed keeping requirement of the client in mind and only required files and folders are created. Administrator panel is also made easy to use. Due to having less file and database tables, such website load quickly and don’t require upgradation every year. A good & experienced custom ecommerce website designing company can make SEO friendly store for companies, which will help them gain huge traffic and sale.
A dedicated SEO team
In today’s competitive market scenario, when a person makes an online search on any search engine, he is most attracted to those few companies, which show- up on top-ten or top – twenty search results. It happens due to the fact that their SEO value is better than rest of the other service or business providers. The web- designing company which is hired for the E-commerce website should take care of Search Engine Optimization too. It should be the web-designing company’s responsibility to promote the website to come in for best search results. A proper marketing plan is chalked out under which SEO boosting is done. Keywords regarding the business and the targeted website are strategically used in the promotion which helps to popularize the website.
It is a very practical situation for most of the E-commerce companies that they focus on their core job of meeting deadlines of their customers. But that’s not all. When a company invests so much money on its website and promotional activities then it also wants the convenience from experts of SEO services that they take care of it. The company itself cannot invest extra time out of their pocket in maintaining it. For this, the web designing company should have the ability to maintain both maintenance of the site and also promotions.