Search engines are critical to finding information on the World Wide Web. Without them it would be impossible to find anything without a specific URL. Search engines use algorithms to rank pages in their indices based on a number of factors. Good SEO is the use of proven strategies that guarantee high page ranking. That is why search engine optimization is so important not only to personal users seeking information, but also to companies hoping to draw traffic. Personal users want to land on the most relevant sites for their query and, of course, companies want to draw large numbers of people interested in the product or service they are selling.
It is safe to say most internet users use search engines to find and compare products and services. Employment of good optimization strategies makes sure your company is ranked in the top ten and is noticed by the large number of people coming through search engines like Google. It gets your site in the top search results when users search for your keywords.
Search engine optimization is a huge business and is constantly changing. And, as fast as search engines change their algorithms, web-masters create ways to get the greatest results. However, there are some basic techniques that have remained constant over time. They are: strategic use of keywords, well-written meta tags, reputable linkage, a well-structured site and pertinent and informative content. There are other techniques you can use, but these are a must.
Use of Keywords
Unquestionably, keyword selection and placement is critical. Keywords are important because they are what search engines use to pull your site from millions of others in response to a query. Maximize keyword effectiveness by selecting key phrases with high search volume and low competition. Use tools such as Google Analytics, Wordtracker and AdWords Keyword Planner to find relevant key phrases. Use your keywords and key phrases strategically. Place them in the title tag, page headings, link text, page URL, image alt text and bold and italicized text. Use your key phrases often, but not too often, and make sure you use them naturally.
Contrary to what some believe, meta tags are important. They allow search engines to list your site in their data bases and can give you an advantage over competitors who don’t use them. Make the description tag a useful summary of your page content. Make it keyword-rich and include a call to action. Many search engines ignore keyword tags, however, using them gives you an opportunity to increase your keyword count on the page and many directories use them to classify sites.
Linkage from other reputable sites improves your ranking. It is important incoming and outgoing links be from/to quality sites. It is worth your time to develop credible linkage. Making sure your content is good is an excellent way to develop natural links. Other ways are to use a link directory, use a “link to this page” function, and networking with others in your niche.
Good site structure is essential for successful optimization. If your site construction is flawed, your keyword usage, content and linkage will not help you achieve your desired ranking. Good structure allows your users and search engines to navigate your site easily. A good site is easy to navigate and logical. It is important to include good URLs because this is useful to search engine spiders.
You must provide good content. Good content provides pertinent and useful information and search engines are more likely to rank your pages higher. Good content encourages others to link to your site, which also impacts your page ranking. Update your content regularly to encourage returns to your site.
The majority of purchases made online come through searches using a search engine. Because most people searching the internet for products do not look beyond the first three to four pages (if that), it is clear how search engine optimization can make a huge difference in a company’s success. There are many other strategies you can use and web-masters are continually coming up with new ones. However, the ones discussed in this article have been and continue to be essential to improving your rankings and drawing traffic to your site.