Every day, as I open the internet, I find myself in a pool of websites. Often, I categorize some as trash and others as useless. I simply scroll down to see something that will not make me cringe. Without I come across something beautiful that runs smoothly on my aesthetic sense, I keep gritting my teeth with a repeat thought "Ugh! This Again!"
However, every once in a while, I successfully find a website that's a real feast for the eyes, that instantly capture my attention, something that stirs my curiosity and I could not resist to explore.
And to make these eCommerce masterpieces is the holy grail of every web development agency. For the reason that nobody wants to waste time on ambiguous, inefficient and time-sucking websites.
Now if you have been wondering how these sites become so picture-perfect, here are the essential elements of its secret sauce.
- Keep the Design Attractive but Minimal:
Simplicity is the key. You need to deliver your message to the masses which includes the people from different demographics with different mindset and preferences. So, you need a design that fulfills the aesthetic and informative demands of the target audience.
Descriptive websites trouble the visitors as they face difficulty in finding their desired content. Today, people adore the sites with minimum, but all-important information. Everything from colors selection, to contrasts, fonts, data fill forms, call-to-action buttons and pop-up windows (better to avoid) should stay minimum for improved user experience.
Parallax design is still trending. But as far as SEO is concerned, businesses with customized templates and single-page layouts can magnet more traffic and potential leads.
eCommerce sites are now coming with personalized content management systems that offer noticeable support to the site users; be it admin, vendors, and buyers. It also results in better user experience which, in turn, helps the marketers with the search engine optimization process.
Do not forget to add search bar at the prompt place on homepage even if it's not your eCommerce site. Often, I get irritated when I need to search something on a website. This usually happens in case of websites offering services such as IT consulting firms. Search bars do not involve much efforts in design and development but brings ease in the user's life because he instantly gets the desired results for whatever he looks for on the website.
- One-Page, Multi-Grids Template:
Running a small startup or want to promote your brick and mortar store online? Parallax web design is the solution. But, it's not enough for even a medium-sized eCommerce business. In that case, you need to deliver outstanding user experience.
Minimal UX / UI design not only helps in delivering the flawless user experience but also act as a game booster for search engine optimization. Reason? It makes the web layout more logical and understandable with impressive visual quality. Moreover, every single website design element is required determined by both the visitors and search engine crawlers.
As you tend to keep the navigation clear and easygoing, you can grab more people's attention. It is an open fact that site visitors tend to leave it if they do not find their desired information within a few seconds of their arrival. So, always place your business messages and essential products or services on the homepage.
Do not overstuff the homepage. The website menu is the first thing most of the people check as they visit any website. Just like the navigational wheel in the ship, this menu directs the user to different pages with relevant information that they are seeking for. Keep it prominant by placing it above the fold on main web page.
Always use additional buttons with short, clear call-to-action on them. For instance, if you want to direct the site visit to another page for more information then 'Read More' or 'Explore Here' is the right button. The most generic and frequently used button is 'Click Here' that direct the users to the relevant page.
- Give Substantial Value to Responsiveness:
eCommerce is all about digital business solutions. Your website design should also complement your digital needs out of which the most significant one is capturing the attention of mobile users. Here, website responsiveness takes a significant lead on all other factors.
Search engine crawlers will not index your website if it is not responsive across all digital platforms – browsers and mobile devices.
Survival, in today's fast-paced digital millennium 'is for the fastest. The quick loading of a website (2-3 seconds) means the user will instantly get the desired information. His, he tends to stay longer on your site that means your site's bounce rate will not reach the alarming situation. Greater the bounce rate, the poor will be the site's ranking in the search engines.
Responsive websites typically have decreased bounce rates – visitors are more likely to stay at your web pages for an extended period. Google's mobile-first-index makes essential for the websites to speed up their loading span – like a flashback. Now, you will ask for the reasoning.
It's mandatory because, now, the search engine crawlers also index the websites through their mobile versions. And, in case, your site is not mobile-friendly crawlers will not index it, and therefore, you have to forget about top rankings in the search engines.
- Avoid interference ads by all possible means as they impede the user experience process. Pop-ups windows trouble the smartphone users the most due to small screen size compared to the desktop displays.
- Short video backgrounds are also in trend, but you need to do it watchfully. Incorporate videos with fast loading speed so that they will not leave any negative impact on your search engine optimization and marketing efforts.
- Persuasive content with accurate alignment makes a website too catchy to magnet the viewer's attention. Keep the visual content minimum and focus on appropriate positioning on textual content complementing the overall web design.
Your eCommerce website design should deliver flawless user experience. It will become user-friendly when incorporating the following features – necessary for unified functionality.
- Custom template
- Suitable canvas size
- Exceptional readability
- Interruption-free navigation
- Easy-to-load, quality imagery
- Minimum reliance on pop-up ads
- Compatible to all devices and browsers
Combine all these ingredients you will have a secret sauce to create a picture-perfect website design.