If your business is considering using social media marketing (SMM), you might also want to consider taking some SMM training. How do you know if you need it? Try this little quiz to find out:
o What’s the difference between Jaiku, Twitter and Plurk?
o Do you need a blog if you use Twitter?
o Is paid advertising on Facebook (or similar sites) the way to go?
o What is Hi5?
Most business owners would have trouble answering any these questions. (I provide a few hints here.) That’s why a little education in social media marketing is so valuable. It can help you determine which social media sites currently exist, which are in ascendance, which are in decline and, ultimately, which are best for your business.
Current Leaders in Social Media Marketing
Social networking is one of the biggest tools in the social media marketing arsenal. It is currently dominated by Facebook, MySpace and LinkedIn. Twitter is a microblogging site that has seen its use as a marketing tool skyrocket over the past several months. Other, similar sites have also emerged (Plurk and Jaiku among them), although none seem to pose a threat to Twitter right now.
So, where should a business with limited time concentrate its efforts?
There is no easy way to answer that question. There are a lot of variables at play. First of all, you need to consider the nature of your business. You also need to analyze your target market and figure out where they “hang out” online. Time, mentioned earlier, is also a factor. Can you keep up with the traffic on multiple social media sites? Should you even try?
Those are some of the questions a social media training course can answer for you.
What’s The Best Content Strategy for Your Business?
With social media marketing, there are two main options: pay for advertising on a social media site or promote your business through participation. Sites like Facebook and Hi5 (currently the number 3 social network in the world) are not shy about pushing their advertising options, but predictions are that ads will not be a viable revenue stream for social networking sites. The response to ads on social media sites is lukewarm at best, so most companies choose the participation option.
Participation requires more than just signing up for an account on Facebook or Twitter. It means getting involved with the communities. And that means contributing regularly and having something to say.
The bottom line? Participation in social media, although perceived as more authentic, does require more time. It includes creating a presence on social media sites, but it also means you need to develop content to share with people on those sites, using articles, blog posts, video – whatever suits your company.
And this is one of the reasons SMM training is such a worthwhile investment. An SMM course can show you how to create content that gets the attention of your target audience and, as an added bonus, draws them to your blog or website. After learning about social media, you will be able to determine for yourself which kind of content you need and how often you need to create something new.
SMM Training Will Demystify Social Media
As this brief discussion shows, the topic of social media marketing is complex. For many business owners, it is positively overwhelming. SMM training can answer all of the burning questions business owners have and help them chart a course that brings success in this new frontier of marketing.