We all must have sent an SMS sometime in life. From being a simple feature that connects people across borders, the SMS has grown to become a highly effective marketing tool. Yes! With the passage of years, marketers realized the importance of SMS as an excellent branding option that helps them connect with their consumers. Now that marketers have identified the potential of the SMS, it is being used to promote products, services, offers as well as seek customer opinion and feedback on several issues relating to the particular product range. It was the popularity of SMS as a branding tool thatave rise to the creation of an entire domain dedicated to SMS marketing.

If you do not believe us, here are a few pointers that prove the efficiency of SMS as an effective branding tool

SMS marketing is cheap

In the present economic scenario, marketers are keen to opt for strategies that help them save money as well as earn good revenues. Given this situation, SMS fits the bill perfectly. After all, SMS marketing is sans the graphics of advertising and still allows you to stay connected with your customers across the globe. Additionally, organizing an SMS driven campaign does not require you to spend a large portion of your total advertising budget. In fact, if you plan it correctly, SMS driven marketing is one of the most cost effective tools amidst all the options available under the banner of advertising.

It's a personalized connect

With an SMS, you are talking to one consumer at a time even when you broadcast the message. This personalized approach is guaranteed to be more effective in terms of grabbing the attention of the consumer. Also, when you use the traditional methods like TV or radio advertising, people are most likely to swap channels every time an ad breaks but with SMS marketing, the chances of the message being read are always higher.

The customer feels more involved

These days brands are successfully using SMS's to engage their customers in a more interactive way. From test marketing concepts to seeking feedbacks, SMS marketing helps brand owners establish a stronger connect with their consumer community. Additionally, even the customer feels more involved ensuring that your brand enjoys a better recall as compared to the competitors.

In simple terms, SMS is certainly an efficient and cost effective tool when it comes to marketing a wide range of products and services to the customer community. Although, the initial investment required is not a big amount, you need to plan your campaign accurately in order to maximize the returns.

Source by Urvi Tandon