If you’re a novice when it comes to networking and are worried about being late in the game, don’t worry, you can still catch up. Yours is not the only business that hasn’t dabbled in social media marketing (SMM), so don’t feel all left out. But before you get all excited and make a rush to open your very first Facebook page or Twitter account for your business, let us first understand what networking is, how it works, and finally, how you can take advantage of it.
Ready? Here we go.
Social Media: A Deeper Look
By now you probably that almost everyone you know has an account or profile on some networking, be it Facebook, LinkedIn, Twitter, or MySpace. But let’s look beyond the millions of people flocking to these sites in order to stay connected with their network of friends. How is networking going to affect how you run your business? Is it an avenue where money can be made from?
Social media covers a broad range of platforms that go beyond the two giants, Facebook and Twitter. network includes blogs, community sites, online forums, online marketplaces, bidding sites and more. network is often defined as the use of a network of mobile and Internet technologies to deliver information. While traditional media delivers content to readers and viewers, networking also allows the audience to deliver information in return, thus making it a two-way street.
Social media, when placed in the context of Web 2.0, networking often refers to a collection of websites that build on interaction or the exchange of content.
Simply put, networks revolves around the concept of build networks, connections between users on the World Wide Web, be it through messages (tweets or Facebook statuses), videos, news, blogs and more.
So, what does this all have to do with my business?
Despite being very young, networking has caused vast changed in the way companies do business with their customers. The social media platform revolves around interaction, which means that businesses now have to interact with their customers actively, taking a more hands-on approach in order to generate interest and maintain it.
Studies show that businesses that frequently interact with their customers in a positive way are shown to be more trustworthy, reliable and offer better value. This is due to the fact that networking also encourages, sometimes even forces, business owners to provide better customer service.
There’s no denying the fact that there is a massive shift from offline to online. Getting into social media marketing for your business gives your brand more exposure, more of a competitive edge, and a better shot at connecting with your target market.