Social media marketing (SMM) is not just for the big companies who are interested in advertising to a world market. It also works for smaller local markets too. It can assist you in “getting found” in your local market.
Here are three benefits for advertising online using social marketing.
Branding: What is different about your business? How do you stand out from the crowd? SMM enables you to take your brand and consistently spread it across many platforms. When you are branded correctly for your business you will stand out in your market and it is much easy to come up with the core messages to post on your social sites such as Twitter, Facebook and LinkedIn. A strong brand allows you to set yourself up as an expert in your market.
Generate More Leads: There are millions of people searching the web every day and even in your local area there are probably thousands. You don’t need to catch everyone for your business to be successful. With your branded information available on your various social media sites it is much easier for people who are interested in your product or service to find you. It is fairly simple to target geographically, many of the social media sites allow you to search by keywords, some even have specific geographic targeting capabilities. Generating leads for you business online is a win/win situation. The people who find you are looking for what you have to offer. You can easily and quickly answer questions that demonstrate you are an expert in your market. Social marketing is truly an amazing tool for connecting with people.
Increase Sales and Profits: SMM can be a lot less expensive than traditional marketing. When you have your branding right and are generating more leads, then it goes without saying that you will make more money, Right? This is not always the case, you must be able to convert your new leads into sales. Once you have the conversion process figured out yes you definitely will be increasing your sales and profits. Remember your message on the various sites must be consistent with your products or services. If you are talking about real estate investing in your messages attempting to sell accounting products would not be a wise choice. Using these social tools to interact with customers takes time and money, and the decision to get started requires planning and tools for measuring. When you have that managed effectively the sales and profits will flow.