An effective marketing and smart advertising campaign starts with a well-informed and considered marketing strategy. According to brand strategist, consultant, and author “David Allen Aaker” “Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.“
Over the last decade, the idea of marketing and goals of increasing sales have been centralized towards one particular channel of internet and social media marketing. According to many industry experts and analysts, the idea of earning livelihood by providing services or goods incomplete without having an impressive online appearance in 21st century.
Going for a fancy marketing company, spending thousands of dollars on internet marketing, billboards, digital marketing and print media sounds good when you are a mortar business trying to become an industry leader.
But if you are a start-up looking to be a new challenger or industry follower things might not be as easy as it looks.
Here are a few successful marketing strategies for small businesses and start-up.
Unique Brand Identification
With hundreds of brands chasing one potential customer, only a unique brand identity can stand a business out of competition and help customers pick you for the services they need. Have a look at the logo of A-Style. The logo of A-Style became a giant marketing success in apparel industry. The message here is not to create a dirty logo intentionally, but to realize the importance of uniqueness in your brand identity.
In today’s business world, if you don’t have an impressive online appearance, then you are missing out on great business opportunities. Before you start your business’s marketing campaign, make sure to have a responsive, rich on graphics, and sophisticated website. A website not only helps businesses in generating more revenue, but it also is a great medium of brand awareness. With a professional website you can also develop a relationship with your existing and potential customers.
The world of marketing in today’s competitive global economy is highly reliant on social networking platforms. With 1.23 billion daily users on Facebook, 232 million twitter users, 1 billion unique users on YouTube every month, and 300 million active users on Google+, think of the benefits of socially engaging with your clients and customers. Apart from the benefit of engaging with such an enormous number of users, the best part of these social sites is it’s free of cost. You have nothing to lose with these bountiful social sites. All you need is an email ID, filling up a few more details and your free business page is up and live on these social networking giants. Moreover, some platforms allow you to build more trust of your business with various business verification methods such as Google+ Local Business. Internet is full of social media marketing strategies. Just in case your mind is raising questions regarding social media marketing and its intricacies.
There is always some room of improvements in all aspects of marketing strategies for businesses. But 3 of the above simple steps can help any business get off the mark and become an industry leader, challenger or a follower.