Well if one fine day you make up your mind to enter the SEO industry, and you try and get some serious tips and tricks to master your SEO game, you've only gotten dispirited. This is because there is no official instruction manual that Google offers. Of course, you'll find tons of instructional blogs and articles floating around and then there are also Google Webmasters' guidelines that will do well to acquaint you with white hat SEO, but to be honest, most of what you learn is through and experimentation and experience.
When I started my journey as an organic SEO practitioner, I was not aware of the whole story. Now when I look back, I think how things would have been completely different had someone familiarized me with some of the insider information.
So in this article, I would like to talk about things no one tells you about SEO. And as it turns out in time, these are some of the most important things you need to know about Search Engine Optimization.
There is not any single solution but tons of options – like I stated at the start, there's no hard and fast manual that states to the point solutions to all your problems. Now if you present a particular problem to a panel of experts, you are sure to get many different opinions and solutions in return. This can turn out to be confusing. All these opinions point to similar goals, just taking a different path to reach the conclusion.
The target never remains static – You do not shoot at the place where your target stands. You aim for the place where your target will be. But you see, SEO involves a number of algorithms and ranking factors. Just when you think you've figured it all, Google would update or tweak some of its algorithms, and that changes it all. So I'd suggest you to familiarize yourself with search engine guidelines early on in your career. It's equally important to keep yourself updated with Google's blog posts. Being connected with a profitable search engine optimization company and its social accounts can also acquaint you with important concepts.
Tools are just tools; not a wish-granting entity – The internet is brimming with tools, few shinier than the others. But as the old saying goes, not all that glitters is gold. So do not waste your time on every new tool that enters the market because none of them is going to be a cure to all your problems. Do your own research, compare tools against theirs each other and look for reviews. The best SEO agency knows what it's doing, and that's because it sticks to its prominent tools.
Lastly, SEO is a demanding industry. In order to provide the best SEO services, you need to keep yourself updated. So go out and read more.