For businesses today, a web presence has become the fundamental part of success so it is important that you take the time to create a good website. Your website can be simple and pictureless, but it must contain informative content to keep the viewer interested. Ensure professionalism in your website design.
Firstly, it is important that you come up with a good name. Make sure that the content compliments the name because you don’t want to confuse the viewer. Next, you need to purchase a domain name and a hosting service. Make sure your hosting company is dependable and reliable. There are a host of companies with sketchy reputations, so please do your research. GoDaddy has always been the company that I have used for both domain names and hosting.
Be mindful of keywords when choosing a name to enhance your chances of ranking on the search engines. A keyword can be a single word or a phrase. Having poorly chosen keywords or phrases can hinder your chances of being found easily. Search engines like Google will use a program called a Spider to locate exact keywords on your site, so it is vital that you spend some time with your research.
To create a visually pleasing website, you may want to recruit a designer. This is not necessary if you’re creative. You can seek the service of an online designer to effectively do the design function for you or you can have a freelance service like Fiverr and Freelancer do it. Fiverr charges $5 for all services. This is especially great if you’re on a budget. Freelance, on the other hand, is a little more expensive but the work is usually very good.
Be sure to read the reviews of the person you’re hiring before recruiting them.
Select a free website template. There are many free website templates you can download. Website templates are easy to edit and customize so you can have complete control of the look of your site. The best part about it, is you can have your website up and running in a matter of hours.
Keep your website simple and professional. Do not overload the site with heavy logos, banners and large graphics. This can be a distraction to the viewer. Keep it simple and use light colors preferably. Be sure that the company name is displayed tastefully and ensure that site navigation is easy. Make sure to include a search box on each page for easy location of a specific product or specific piece of information. Try not to overload your site with mundane materials. The average attention span is about 3 to 5 seconds, so be mindful when constructing your site.
Build your mailing list. Your mailing list is important for revenues as you can sell products or services repeatedly. The list can be beneficial in providing leads for more sales, in providing testing of new products and providing feedback on satisfaction.
Overall, your very own website is the key requirement for a successful business. It is important for the website to look good, to contain great information and to navigate well. Try not to include distractions that turn people off and make sure to include an area to build your mailing list. Keep your site updated and make the necessary changes when need be.