When you hear about a free website builder, it is immediately tempting to want to jump right in and start creating your website. Though a free web maker will have the advantage of not costing anything, it might not be beneficial to your business. You should look carefully at the pros and cons of using one, before investing your time in using one to make your website.
Keep in mind that your website is your online presence. It’s your advertising, shop front, and customer service department all rolled into one. In fact, if you hope to do business online, the single most important thing you’ll do is create a professional looking website.
So, before you run out and sign up for your free account, it’s worth taking a moment to consider the pros and cons of a using this type of site builder, and some things to keep in mind while you search for the right one.
o As the name implies, this method of creating your website is free.
o Most of these web builders include some features that will assist you when you make a website (things like templates, guestbooks, etc.)
o They are numerous and easily accessible. They often have support forums where you can seek advice from others.
o Most have the option of upgrading if you need more memory later on.
o Building your website for free doesn’t necessarily mean that your site will be live on the internet for free. You may need to pay a monthly hosting fee for your free site to be hosted on the internet.
o You will have pop-up advertisements and banners on your website. Not only does this appear unprofessional, but your customers may find themselves directed away from your site altogether by clicking on any of these tricky ads.
o You may get a very limited number of features. For example, you will probably not get a personalized email address, and many other add-on features such as an autoresponder, newsletter, or shopping cart. Templates also may limited in design and layout.
o You have limited memory and storage space.
o Your website may not have its own domain. It will likely be attached with a slash, to the name of the website builder company. This is also not very good when you want to move your website in the future, resulting in a loss of your search engine optimization efforts.
As you can see, there are many things to consider before you build a free website. If you’re setting up a personalized hobby site, it might be a great place to start. If you are looking to build a website for your business, be careful that you don’t sacrifice quality or alienate your customers when choosing a free website builder.