They say that all of us have a book in us but it’s also true that all of us have an idea in us. Nearly everyone will have at some point an idea for a business, for a product, for an app, or for a service. We all have ideas that we think could make money, maybe even have a positive impact on the world.
The problem is that we don’t have the know-how to make it happen, or the time. Or the money.
So, the question then, is how you take that chance and how you build a business even if you don’t just so happen to have a ton of experience, financial backing and all the right contacts. Let’s take a look at what you need to do…
The first thing to do, is to start your business right now. Too many of us mistakenly make the assumption that we need to quit our current jobs and then put all of our resources, time and effort into our businesses. It’s ‘all or nothing’ and there’s no way you can start a business half-heartedly…
Except that’s not true. In fact, there’s no reason that you can’t start your business in the evenings and weekends. Even if you just start a ‘shell’ of your business, it’s better to test that the idea has legs before you invest a lot of time and money into it.
Start a website in the evenings, start buying and selling shirts in small quantities with a small budget. Just start now and only once you know you can earn a full-time salary do you need to consider quitting your current job.
Another reason a lot of people hold themselves back from starting a dream business is that they don’t have the funds that they believe they need. If you’re planning on selling a product you invented for example, then you will probably make the assumption that you need to invest in a large order (called the MOQ – Minimum Order Quantity) to start.
In fact though, you can once again get by without doing that. One way around the problem is to start your business with two revenue streams, or maybe three. Find a way to start raising capital through your other services or products and then only once you’re making more money do you invest into R&D or large bulk orders.
For instance, you might sell a hand-made product and use that money to invest in manufacturing!
Otherwise, you can also get funding in a range of other ways. How about Kickstarter? This way you can generate funds from the web and not even need to give away any of your equity! Or how about a PayPal loan which won’t impact on your credit score?
Another tip is to create an MVP – or Minimal Viable Product – and to start trying to make money from it as soon as possible. This is simply a way to test your business model before you invest too much in it. Don’t make the mistake of investing in an idea that you have no proof will work and don’t put off getting your business up and running. You can refine once you’re live!